Traya, India’s leading health-tech brand offering a holistic, science-backed solution to hair loss by identifying and treating its root cause, today announced its third collaboration with actor Rajkummar Rao. The partnership continues their shared commitment to honest, deeper conversations around hair loss, emotional wellbeing, and the power of adherence-led, science backed transformations.
The latest film reinforces Traya’s core belief: hair loss is an internal issue that needs a more holistic treatment, even a hair transplant is not permanent if one does not fix the root cause of their hair loss.
Through this campaign, the brand wants to address the confusion many feel after a hair transplant and highlight the deeper concern of not taking into account internal health for achieving lasting hair growth. This insight is brought to life through a simple yet sharp narrative. The film opens with a man feeling confident with his recent hair transplant. Relieved and happy, he is intercepted by Rajkummar who highlights “Transplant ke baad bhi baal ho sakte hai zero, kyuki hair loss andar ka problem hai”(Even with a hair transplant you can lose your hair, because hair loss is an internal issue). Focusing on hair loss being an internal health issue and not something that can be treated superficially.
Speaking about the campaign, the actor, Rajkummar Rao said, “I love collaborating with Traya, the insights they bring and myths they break through their ads is simply amazing. I enjoy working with brands who add value to people’s lives and Traya for me embodies that philosophy. I’m glad to be part of a campaign that brings such clarity and honesty to something so personal”
Commenting on the launch, Saloni Anand, Co-founder, Traya, said, “Traya has been leading the hair loss narrative with deeper health conversations, highlighting what really matters: internal health! With this campaign we want to bring the focus back on how fixing internal health is the only resolution to getting long term sustainable results, not the quick fixes, not the hair transplants but looking deep inside and fixing the internal root cause for long lasting results. ’ Saloni further added," And having RajKummar join us again to bring Traya's hair health narrative to life is another cherry on top. Our shared values are what keeps our association relatable and effective."
Grounded in insight and built around a clean, emotionally resonant storyline, Traya’s new campaign continues to strengthen the brand’s voice in the hair loss category. The film is live in Hindi, Marathi and Gujarati, with Bengali and Odiya versions releasing in the next phase.
