Fitness firm Fittr is expanding beyond its core fitness offerings to build a holistic preventive healthcare ecosystem that integrates diagnostics with doctor consultations, targeting the rising burden of non-communicable diseases, according to its founder and CEO Jitendra Chouksey.
The shift marks an expansion beyond its earlier core business of nutrition and training services delivered through fitness coaches, as the company completes ten years of operations.
As part of this strategy, Fittr has earmarked an investment of ₹10–15 crore to establish company-owned diagnostic laboratories in five metro cities, while simultaneously partnering with existing players to expand its diagnostic network to 5,000 pin codes nationwide.
The company currently operates across 2,500 pin codes through a network of more than 200 laboratories. Its first company-owned diagnostic lab in Pune is already operational, with additional labs planned in Bengaluru, Gurugram, Chennai, Hyderabad and Mumbai in a phased rollout.
The expansion aims to combine diagnostics with timely medical consultations and lifestyle interventions to tackle lifestyle-related diseases, which account for an estimated 63 percent of all deaths in India. For 2026, Fittr plans to prioritise diabetes, citing its role as a leading contributor to cardiovascular disease and more than 30 lakh deaths annually. To mark its ten-year milestone, the company has launched a nationwide campaign offering diabetes testing at Re 1, with plans to extend similar access to other essential tests in the future.
In tier-two and tier-three cities, Fittr has partnered with Healthians and is in discussions with additional diagnostics service providers to broaden its reach. Over the past decade, the company has raised close to $20 million in funding.
It intends to fund the current expansion internally, stating that it is cash positive. While Fittr is not actively seeking external funding at present, it has indicated openness to raising capital in the future once the new diagnostic labs achieve profitability.
