The growing emphasis on sustainability and eco-consciousness in the menstrual hygiene sector highlights the need for innovation and widespread adoption. Products like reusable period panties, sanitary pads, and period shorts are transformative solutions that destigmatize menstruation and provide women with the comfort, safety, and ease they deserve during their cycles.While basic menstrual products such as sanitary pads are taxed at 0% GST, innovative and reusable alternatives like period panties and shorts remain unrepresented in the tax regime.
These products not only make menstrual management more accessible but also have a profound positive impact on the environment. To support this shift, it is crucial to extend tax benefits and other incentives to organizations (manufacturers, service, D2C brands) committed to making MH acceptable with sustainable menstrual solutions.Additionally, industry standards must be defined to ensure the availability of high-quality products while preventing the proliferation of substandard options.
Government policies should actively promote reusable menstrual products as part of a broader agenda to drive environmental sustainability. A well-structured approach is essential to ensure these benefits reach end consumers and normalize conversations about menstrual health, fostering a culture of inclusivity and eco-conscious living.