The Ministry of Ayush has announced its active participation in the Swasth Nari Sashakt Parivar Abhiyaan, a nationwide health initiative launched by the Ministry of Health and Family Welfare. In collaboration with State and Union Territory (UT) administrations, Ayush research and educational institutions, industry stakeholders, associations, NGOs, cooperative societies, and the private sector, the Ministry will organize a series of activities focused on improving women’s health and well-being.
This 16-day campaign will feature health check-ups and screening camps for non-communicable diseases (NCDs), cancers, anaemia, tuberculosis, and Sickle Cell Disease. It will also offer maternal and child healthcare services, nutrition and hygiene awareness programs, and voluntary blood donation drives to support public health efforts. Special emphasis will be given to Ayush-based treatment approaches for anaemia, NCDs, and Polycystic Ovary Syndrome (PCOD) in women and children.
Dedicated kiosks for lifestyle counselling, yoga sessions, and "Prakriti Pareekshan" will be set up to empower women and promote preventive care. States and UTs will hold awareness activities in schools, conduct radio and television programs, and leverage social media campaigns to reach wider audiences. Home remedies and nutrition kits will be distributed, while the health benefits of medicinal plants and herbal teas for women’s wellness will be highlighted. The campaign also aims to address corporate burnout through Ayurveda-inspired wellness and Yoga-based mindfulness sessions.
Self-Help Groups at the Panchayat level will organize rallies and pledge-taking events to drive community engagement. Covering every stage from pregnancy to palliative care, the campaign will share daily Ayush health tips on social media with themes like Anaemia-Free Women, Fit Mother, Stress-Free Women, Herbal Nutrition, and Bone Health to help women effectively manage their health.