Maharashtra Rolls Out ₹80.75 Crore ‘My Village, Healthy Village’ Rural Health Campaign
The Maharashtra government has launched a broad public health initiative called My Village, Healthy Village aimed at improving rural healthcare delivery and promoting disease‑free, self‑reliant communities across the state.
The state cabinet approved the programme with an allocation of about Rs 80.75 crore for implementation in the current financial year.
Scheduled to run annually from April 1 to March 31 as a state‑wide health movement, the campaign emphasises preventive and promotive healthcare rather than focusing solely on clinical treatment. Under the initiative, multiple sectors will be coordinated to address sanitation, access to clean drinking water, nutrition, social awareness and lifestyle changes in village populations. Priority areas include reducing both communicable and non‑communicable diseases, improving maternal and child health, enhancing sanitation, ensuring safe water supply, managing wastewater and tackling lifestyle and mental health concerns.
To ensure effective rollout, the government has outlined a five‑tier committee framework spanning state, divisional, district, taluka and gram panchayat levels to oversee planning and execution. At the village level, residents will be evaluated using health department guidelines, with those achieving over 70 per cent in assessment scores to be formally recognised as “Healthy Villages” and rewarded with certificates, mementoes and cash prizes.
The initiative has been considered to be a people‑centric campaign that seeks active participation from communities, local bodies, schools, self‑help groups and civil society organisations to promote healthier behaviours and strengthen access to quality health services for rural citizens.
The My Village, Healthy Village programme is expected to provide a new direction to rural healthcare systems in Maharashtra and reinforce the state’s broader vision of building healthier, more resilient communities.
