In a landmark move to position India as a global hub for traditional medicine and wellness, the Government of India launched the ‘Ayush Nivesh Saarthi’ portal on 29th May 2025 during the Ayush Stakeholder/Industry Interaction Meet at Vanijya Bhawan, New Delhi. The portal was jointly unveiled by Shri Piyush Goyal, Union Minister of Commerce & Industry, and Shri Prataprao Jadhav, Union Minister of State (Independent Charge), Ministry of Ayush. The event saw participation from senior officials, industry leaders, and international stakeholders, marking a significant stride in transforming India’s traditional wellness systems into a thriving economic sector.
Developed by the Ministry of Ayush in collaboration with Invest India, Ayush Nivesh Saarthi is an investor-centric digital platform that consolidates policy frameworks, investment-ready projects, incentives, and real-time facilitation into a single interface. It aims to support both domestic and international investors, enhancing transparency, accessibility, and ease of doing business within the Ayush ecosystem.
India’s Ayush sector, encompassing Ayurveda, Yoga, Unani, Siddha, and Homeopathy, is among the fastest-growing industries, recording a 17% annual growth between 2014 and 2020. As global demand for preventive and holistic healthcare continues to surge, Ayush is emerging as a key force in the global wellness transformation.
At the launch, Shri Piyush Goyal emphasized, “With 100% FDI allowed through the automatic route, this portal signals India’s openness to investment, innovation, and global collaboration in holistic health. We are connecting investors not only with opportunities, but with India’s profound wellness heritage.”
Shri Prataprao Jadhav added, “Ayush Nivesh Saarthi is more than a platform—it’s a catalyst for transformation. Backed by proactive policies and India’s wealth of over 8,000 medicinal plant species, it offers real-time data and access to a dynamic, expanding market.”
The portal’s launch reinforces India’s commitment to making Ayush a cornerstone of public health and economic growth, especially through its contribution to medical value travel (MVT) and the $13 billion global wellness economy. It is expected to drive foreign direct investment, empower entrepreneurs, and elevate India’s leadership in traditional medicine on the world stage.