Emcure Pharmaceuticals Ltd., a leading Indian pharmaceutical company, recently rolled out Winning Over Obesity, a nationwide digital campaign aimed at reshaping public understanding of obesity as a chronic health condition. The campaign themed MAHI – MAKING A HEALTHIER INDIA, features cricket legend MS Dhoni, pointing out issues surrounding obesity and encouraging individuals to take control of their long-term health and well-being.
A video featuring MS Dhoni has been shared on the campaign’s social assets, where Dhoni urges people to take action against obesity and join the movement for winning over obesity with Emcure.
Through the campaign, Emcure seeks to shift the conversation beyond obesity being an issue of excess weight. It highlights the broader health impact it can have on an individual. Obesity is a multifaceted condition largely influenced by genetics and lifestyle and has emerged as a major public health challenge in India. It can significantly affect multiple aspects of health across age groups, increasing the risk of non-communicable diseases (NCDs) such as diabetes, heart disease, and hypertension.
At the heart of the campaign is the message that while obesity is complex, it is manageable with the right medical guidance, sustained lifestyle changes, and professional support. Individuals can make progress towards healthier outcomes, as MS Dhoni points out, “Where you start matters”.
The Winning Over Obesity campaign is backed by WinningOverObesity.com, a portal with comprehensive resources, guidance, and advice on weight management. It aligns with Emcure’s broader efforts to promote public health awareness and healthier lifestyles across India.
Obesity in India
Obesity is a growing health concern in India, with 24% of women and 23% of men classified as overweight or obese, according to the National Family Health Survey (NFHS)-5 (2019-21).
