Alkem Laboratories Ltd. has announced the launch of Olesoft Trucera moisturizing lotion, a science-driven formulation designed to restore hydration, strengthen the skin barrier, and calm skin flare-ups with an inside-out approach.
Olesoft Trucera features N-Palmitoyl Serinol, which stimulates natural ceramide production, a blend of five ceramides to lock in moisture and support barrier function, plus dual oat-extract actives and Niacinamide that deliver anti-inflammatory benefits. The product will be available on prescription, and patients are advised to consult a doctor before use.
Commenting on the launch, Dr. Vikas Gupta, CEO of Alkem, said:
“Indian consumers are seeking advanced, clinically validated skincare solutions with high-performance actives. With Olesoft Trucera, Alkem offers a differentiated option for long-term skin barrier repair and protection against moisture loss. This launch reflects our focus on evidence-backed innovations in high-growth therapy areas.”
Alkem already has a strong footprint in the moisturizer category through its Olesoft range – including Olesoft Max, Olesoft Lite, Olesoft PPK, and Olesoft pH 5.5. According to SMSRC (April 2025), Olesoft Max is the most prescribed moisturizer by dermatologists in India. Additionally, Olesoft Lite was recognized as the “Best Launch of the Year” in the face moisturizer category by IQVIA (June 2025).