Bangalore, July 04, 2025 – Nova IVF Fertility (NIF), India's fastest-growing, and most trusted chain of fertility and IVF centres, proudly announces its 100th fertility and IVF clinic in Jammu, further cementing its foothold across the country. This milestone is testimony to Nova IVF’s mission to bridge the gap and provide access to high-quality fertility solutions and ethical reproductive care, particularly in India’s tier 2 and 3 cities.
With the launch of this centre, Nova IVF has expanded its presence to 28 centres across 21 cities in Northern India, with the rest of its centres located in South, Central, and Eastern India. Going forward, the company will continue to expand its presence in tier 2, tier 3 regions and enter newer locations too.
“The growth and expansion of Nova IVF are in tandem with the growing need for fertility care in India. In 2019, when Asia Healthcare Holdings (AHH) acquired Nova IVF Fertility, we had 19 IVF centers, now this has reached 100 centers. We are now present in 63 cities around the country and are continuing to add our footprint closer to the community to fulfil their needs of parenthood. Our 100th centre is not just a number—it’s 100 doors to new beginnings,” said Shobhit Agarwal, CEO of Nova IVF Fertility.
India’s Fertility Crisis: A Ticking Clock
India's fertility rate has fallen from 6.18 in 1950 to 2.0 today and is projected to dip further to 1.29 by 2050—far below the replacement level of 2.1. As the country faces the dual pressures of population ageing and a shrinking birthrate, Nova IVF is stepping up with a nationwide network committed to finding solutions related to fertility issues.
Expanding Ethical, Standardised Fertility Care in Bharat’s Heartlands
More than 50% of Nova IVF’s footprint of new centres have been launched in tier 2 and tier 3 cities such as Gorakhpur, Baroda, Aligarh, Vellore, Ludhiana, and Howrah, bringing global best practices in Reproductive health to India’s heartland. Nova IVF adheres to standardised European clinical and embryology protocols at every centre, ensuring consistency, safety, and success, irrespective of geography.
Empowering Every Couple: Science, Sensitivity, and Success
One in six Indian couples now struggles with infertility, with male infertility contributing to nearly 40% of cases. Common issues include azoospermia (zero sperm), oligospermia (low sperm count), erectile dysfunction, and PCOS, diminished ovarian reserve, and delayed parenthood in women.
“We're seeing fertility challenges earlier and more common than ever before, in women it is now as low as the age group of 31-35 yrs” said Dr. Rohit Gutgutia, Medical Director at Nova IVF. “That’s why we place embryology at the heart of IVF. 90% of our IVF cycles use the couple’s own eggs and sperm, and our well-trained embryologists work intensely to optimise every such cycle for success.”
Backed by Science, Driven by Data
Nova IVF’s strength lies in its clinical leadership: 120+ fertility specialists and 150+ embryologists, each with an average of 10 years' experience. The organisation’s large national footprint enables real-time data analysis and insights from India’s diverse genetic pool, allowing clinicians to adapt treatments for regional needs and patient-specific responses.
Harnessing Innovation: AI, Genetic Screening, and Next-Gen Therapies
Nova IVF is also at the forefront of medical innovation in reproductive care:
· Artificial Intelligence (AI) is used to assess embryo viability, improving success rates.
· Preimplantation Genetic Testing (PGT) is offered to screen for genetic disorders, critical in a country where 1 in 20 Indians suffers from rare genetic conditions such as thalassemia and sickle cell anaemia.
· Ovarian rejuvenation and stem cell therapies, while still evolving, are being explored to support women with diminished ovarian function.
Looking Ahead: 100 Clinics, Millions of Dreams
Nova IVF’s milestone of 100 centres is more than a numerical achievement—it's a movement toward a healthier demographic future for India. By combining global standards, local reach, and compassionate clinical care, Nova IVF is helping thousands of families realise their dreams of parenthood.