Bayer’s Aspirina®, Mexico’s #1 pain relief brand¹, is now available in the United States — bringing a trusted and familiar option to Hispanic families.
With Hispanics making up 19% of the U.S. population and projected to reach 28% by 2060, Bayer is strengthening its connection with this growing community. Aspirina has been a household name in Mexico and Latin America for generations, reflecting cultural traditions of care, trust, and family values.
“Many Hispanic communities continue to face challenges in healthcare access. By introducing Aspirina to the U.S., we aim to bring a brand that already has strong equity in Latin America closer to consumers here,” said Mohamed Atef, Global Brand Lead for Aspirin at Bayer. “Since 70% of Hispanic consumers feel strongly tied to their country of origin, offering Aspirina in the U.S. is our way of honoring those connections.”
Aspirina’s legacy is deeply rooted in Hispanic households — many families in the U.S. recall parents and grandparents relying on it for everyday pain relief. In Mexico, the brand enjoys a 99% awareness rate and regular use by 67% of consumers². Now, consumers in the U.S. can reconnect with a product that represents reliability, familiarity, and heritage.
Bayer, the inventor of modern aspirin more than 125 years ago, remains one of the most trusted names in pain relief worldwide³. With Aspirina’s arrival in the U.S., families can now access this trusted brand at select Walmart and Walgreens locations.