USV Pharma has acquired a 79% equity stake in Nutritionalab Private Ltd, the parent company of wellness supplement brand Wellbeing Nutrition, in an all‑cash transaction valuing the business at around Rs 1,583 crore.
The acquisition marks a strategic expansion for USV beyond its traditional pharmaceutical portfolio into the fast‑growing consumer wellness and nutraceutical segment.
Under the deal, USV will purchase shares from founder Avnish Chhabria and existing shareholders, including early investors such as Hindustan Unilever and Fireside Ventures, which are divesting their stakes as part of the transaction. The purchase represents one of the largest exits in India’s health and wellness startup space to date.
Founded in 2019, Wellbeing Nutrition operates in the direct‑to‑consumer nutritional supplement market, selling products such as vitamins, minerals and wellness solutions through both online and retail channels. The brand has reported rapid revenue growth in recent years and is targeting further expansion in the domestic market.
USV’s acquisition gives the company a foothold in an expanding segment driven by rising consumer demand for preventive healthcare and lifestyle‑oriented products. The move aligns with broader industry trends of pharmaceutical firms diversifying into nutrition and wellness categories to capture new growth opportunities.
The transaction is expected to strengthen USV’s overall market presence by leveraging Wellbeing Nutrition’s established distribution network and brand recognition, while potentially offering synergies with USV’s existing portfolio of health‑focused products.
