Punjab-based Leeford Healthcare has announced a Rs 200 crore investment over the next three years to scale its Orthopedic & Mobility Aids division, aiming to capture a growing share of India’s preventive healthcare and rehabilitation market. The company has appointed action star Tiger Shroff as its brand ambassador and launched the nationwide campaign, ‘Fit Raho, Hit Raho’.
The Indian orthopedic supports and mobility aids market, currently valued at Rs 2,500 crore, is expected to grow to Rs 8,000 crore by 2030, driven by lifestyle disorders, sports injuries, an ageing population, and increasing preventive care awareness. Leeford Healthcare’s expansion strategy focuses on manufacturing upgrades, new product development, digital marketing, clinical engagement, and wider retail penetration across urban and rural areas.
Leeford Healthcare currently offers 32 clinically aligned products, including lumbar belts, posture correctors, cervical collars, knee caps, wrist and ankle supports, and sports recovery aids. The portfolio is set to expand to 50 products by the end of the 2026-27 financial year, with 20 new launches aligned to rehabilitation, prevention, and sports wellness.
The company aims to strengthen its Make in India initiatives while maintaining mass-market pricing and ensuring high-quality, clinically supported products reach both online and offline consumers nationwide.
