Policy & Public Health

Bajaj Allianz Launches India’s First State-wise Health Insurance Policy

Bajaj Allianz General Insurance, one of India’s leading private insurers, has introduced an innovative health insurance product — the ‘State-wise Health Insurance Policy’. This first-of-its-kind offering is designed to address the distinct healthcare needs, treatment availability, and medical costs that vary significantly across India’s diverse states and union territories.

Unlike conventional one-size-fits-all policies, this new product takes a highly localised approach, customising coverage based on each state’s unique healthcare ecosystem. Bajaj Allianz has carefully factored in local hospital infrastructure, prevalent diseases, medical inflation, and affordability to design policies that are both relevant and practical for residents in each region.

The State-wise Health Insurance Policy offers comprehensive protection with flexible sum insured options ranging from INR 5 lakh to INR 20 lakh. It is available in both individual and floater variants, catering to a wide spectrum of customers — from young professionals to senior citizens. Key benefits include coverage for inpatient hospitalisation, pre- and post-hospitalisation expenses, day care procedures, and advanced treatments such as robotic surgeries and stem cell therapy. Additionally, organ donor expenses are included in the base policy, providing crucial financial support for transplant procedures.

To ensure uninterrupted protection, the policy offers lifetime renewability without any age restrictions. Optional features further enhance coverage: Unlimited Sum Insured Reinstatement allows policyholders to restore their sum insured multiple times within a policy year, while the Super Cumulative Bonus rewards claim-free years with up to 200% additional sum insured. For customers opting for cashless claims, a Cashless Discount reduces premiums, making the policy more economical. An Accidental Death Cover adds another layer of financial security for families.

In a unique touch, Bajaj Allianz has branded these policies with names inspired by local languages and cultures to better resonate with customers. For instance, in Hindi-speaking states, the product is called “AapKe Liye”. The policies have been launched across 25 states and 5 Union Territories, each tailored to the specific healthcare needs of the region.

Dr. Tapan Singhel, MD & CEO of Bajaj Allianz General Insurance, stated, “India’s diversity calls for equally diverse healthcare solutions. This initiative ensures that health insurance is not just available but relevant and affordable for every Indian.”

To further encourage healthy living, the policy offers wellness discounts at renewal — a 5% premium discount for achieving 7,500 steps daily and a 10% discount for 10,000 steps over at least 9 months. A Festive Bonus also provides an additional INR 1,000 per day for hospitalisation during festivals.

The policies can be purchased through the company’s wide distribution network, including branches, agents, partner banks, digital platforms, and the ‘Caringly Yours’ mobile app. This launch marks a significant shift toward personalised, accessible, and inclusive health insurance across India.

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