The Ayush Pavilion has emerged as one of the biggest attractions at the India International Trade Fair (IITF) 2025, with thousands visiting its thematic stalls showcasing India’s traditional systems of medicine. Set up under the theme “आयुष के साथ – स्वस्थ भारत, श्रेष्ठ भारत,” the pavilion highlights Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy through interactive demos, expert consultations and digital tools.
Institutes including AIIA, NIA, RAV, MDNIY, CCRUM, CCRS, CCRH, NIS, PCIM&H, CCRYN and the National Institute of Sowa-Rigpa are exhibiting dietary products, wellness practices, medicinal plant displays and diagnostic assessments. AIIA’s Ayurveda-based foods, Unani’s digital Mizaj assessment, Siddha-inspired nutritional items, and MDNIY’s yoga sessions are among the most visited attractions.
Start-ups are also showcasing Ayurveda-based skincare, foods and wellness innovations, while NMPB is distributing medicinal plant saplings. The activity zone featuring drawing competitions, quizzes, games and health assessments is drawing strong participation from children and families.
With free health checkups, medicine distribution and a wide range of educational displays, the Ayush Pavilion is reinforcing the Ministry of Ayush’s focus on holistic, preventive and community-centered healthcare.
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