Prime Minister Narendra Modi unveiled the Ayush Mark at the Second World Health Organization Global Summit on Traditional Medicine held at Bharat Mandapam in New Delhi from December 17 to December 19, 2025.
The Ayush Mark has been positioned as a global quality standard for Ayush products and services, covering Ayurveda, Yoga and Naturopathy, Siddha, Unani and Homoeopathy. The summit was organised under the theme Restoring balance the science and practice of health and well being and brought together global experts, policymakers and practitioners of traditional medicine.
At the closing ceremony, the Prime Minister highlighted India’s growing leadership in promoting traditional medicine as an evidence based, integrated and people centric component of global health systems.
Alongside the Ayush Mark, he launched the My Ayush Integrated Services Portal, the central digital platform under the Ayush Grid. He also released a commemorative Ashwagandha postal stamp, the WHO technical report on Yoga training, and the publication From Roots to Global Reach 11 Years of Transformation in Ayush. The Prime Minister’s Awards for Outstanding Contribution to the Promotion and Development of Yoga were also presented to national and international recipients.
The Ayush Mark is issued by the Ministry of Ayush and implemented through the Quality Council of India, which has managed Ayush certification programmes since 2009. The new mark builds on the existing Ayush Standard Mark and Ayush Premium Mark.
Products and services certified under the Ayush Mark are required to follow quality manufacturing practices, use standardised raw materials and undergo safety testing. The Ayush Standard Mark aligns with Good Manufacturing Practices under the Drugs and Cosmetic Rules, 1945, while the Ayush Premium Mark follows WHO Good Manufacturing Practices for herbal medicines.
WHO Director General Dr Tedros Adhanom Ghebreyesus also attended the summit and acknowledged India’s role in advancing traditional medicine globally. He highlighted the establishment of the Ministry of Ayush and the WHO Global Centre for Traditional Medicine in Jamnagar as key milestones supporting the integration of traditional medicine into health systems, research and policy frameworks worldwide.
The Ayush Mark is expected to enhance global confidence in Indian traditional medicine by setting internationally recognised quality benchmarks and supporting wider adoption of Ayush products and services across global markets.
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