Iberia Pharmaceuticals, a trusted name in skincare, has introduced KeyCi, a science-driven skincare brand crafted for modern consumers aged 18–45. Backed by pharmaceutical-grade R&D and developed by dermatologists, KeyCi delivers high-performance, dermatologically tested formulations that are vegan, cruelty-free, alcohol-free, paraben-free, and FDA-approved.
With a curated range of four products, KeyCi bridges the gap between everyday skincare and clinical-grade efficacy, addressing the unique needs of Indian skin. The brand’s offerings—gender-neutral and suitable for all skin types—will be available on leading e-commerce platforms.
Rooted in the principles of Confidence, Care, and Science, KeyCi also embodies Iberia’s commitment to sustainability and conscious beauty. The packaging uses recyclable materials and minimal plastic to minimize waste, while responsible sourcing and research-led innovation reflect a holistic approach to mindful beauty. Each KeyCi product exemplifies the brand’s vision of delivering premium skincare with a conscience.
“KeyCi has been in development for several years, with Iberia’s in-house research team working closely with dermatologists and clinical partners to create products that are safe, effective and suited to local conditions. Unlike global products adapted for India, KeyCi has been meticulously developed from the ground up, with formulations precisely designed to address the unique climate, and lifestyle requirements of Indian consumers, said Nitin Jain, Founder, Iberia Pharmaceuticals.
KeyCi’s formulations are powered by potent actives like Ceramides, Hyaluronic Acid, Vitamin C, and Peptides, enhanced with advanced delivery systems to ensure visible and lasting results. The brand’s four flagship products are designed to promote long-term skin health. The Barrier Repair Ultra Hydrating Cleanser combines tri-ceramides, fermented rice water, and 4KDA hyaluronic acid to deeply hydrate and strengthen the skin barrier. The Skin Brightening Face Serum blends 4D hyaluronic acid, Kakadu plum, niacinamide, and Vitamin C to boost radiance and even out skin tone. The 24-Hour Hydrating Cream, enriched with copper tripeptide-1 and encapsulated vitamins, provides round-the-clock nourishment and restoration. Completing the range, the InvisiBlock Sunscreen SPF 50 PA++++ delivers broad-spectrum protection with encapsulated UV filters, niacinamide, CICA, aloe vera, and Vitamin E, all without leaving a white cast. Together, these products combine science-backed ingredients and innovative technology to offer effective, everyday skincare tailored for modern skin needs.
“Our new product line represents the next step in our journey as we aim to expand our presence significantly. With this launch, KeyCi delivers affordable luxury, premium-quality skincare that is safe, ethical and accessible. All formulations are dermatologically tested and free from alcohol, parabens, sulfates and artificial fragrances”, said Saurav Ojha, Co-Founder Iberia Pharmaceuticals.
The brand also reflects Iberia’s wider growth ambitions. With an investment of Rs 70 crore, the company is establishing a new manufacturing facility in Haryana, which will have an annual production capacity of over 12 million units and generate more than 600 jobs.