Cipla Health, a prominent name in consumer healthcare, has launched its latest campaign, ‘Cipladine – Aapka Fast Aid Expert’, with acclaimed actress Neena Gupta as brand ambassador. The campaign highlights Cipladine’s leadership as India’s most trusted antiseptic solution for cuts, wounds, burns, and infections, emphasizing its rapid action and deep healing properties.
Built on the insight that everyday injuries disrupt life’s momentum, the campaign positions Cipladine not just as a first-aid solution but as a “Fast Aid Expert”. Powered by Povidone Iodine (PVPI), Cipladine starts acting within 30 seconds, penetrates deeper into the skin, and remains effective for longer—providing swift and reliable relief when it’s needed most.
Mr. Shivam Puri, MD & CEO of Cipla Health Ltd., remarked, “Cipladine has earned its place as India’s No.1 antiseptic ointment. With our new ‘Fast Aid’ campaign, we aim to redefine timely care. It’s a trusted household product, and we’re excited to have Neena Gupta take this message to every corner of the country.”
Conceptualized by Lowe Lintas, the campaign features humorous and relatable stories with Neena Gupta and Shashie Verma. Neena plays a sharp, efficient boss who constantly outpaces her slow, easygoing assistant—mirroring Cipladine’s fast, effective healing benefits.
Expressing her excitement, Neena Gupta shared, “I love associating with products that mirror my spirit—quick, dependable, and dynamic. Cipladine feels like a role I’d take on—versatile and impactful.”
Subramanyeswar S., Group CEO – India & Chief Strategy Officer – APAC, MullenLowe Global, explained, “We reframed the product as a FASTAID EXPERT, tapping into the universal demand for speed in first aid. That shift positions Cipladine beyond category norms.”
Sarvesh Raikar, President (Creative), Lowe Lintas, added, “We needed a disruptive narrative. The fast-moving boss and her comically slow assistant became the perfect storytelling duo to introduce this repositioning from ‘First Aid’ to ‘Fast Aid’.”
Directed by national award-winner Vivek Dubey, the campaign is now live across TV, digital, print, outdoor, and retail touchpoints, ensuring broad visibility and deeper consumer engagement.