Oliva Clinics, India’s most trusted chain of dermatology-led aesthetic clinics, has reinforced its promise of helping clients Feel Young, Look Younger with the launch of a groundbreaking program — GeneIQ. This first-of-its-kind initiative in India leverages DNA insights to deliver personalised corrective and preventive solutions for skin, hair, and body care.
By integrating the precision of genomics into its signature VDiscover 5-step consultation, Oliva becomes the first medico-aesthetic clinic chain in the country to tailor care at the genetic level. This advancement ensures faster, visible outcomes and equips clients with customised, preventive roadmaps designed to sustain long-term results.
Every individual’s skin, hair, and body health is influenced by a mix of environmental and genetic factors. While lifestyle choices can be modified, DNA remains a fixed blueprint. GeneIQ begins with a simple, non-invasive saliva test. Using advanced microarray technology, it analyses over 130 genes and 150 traits relevant to skin health, hair density, metabolism, and lifestyle.
Through these insights, dermatologists can decode genetic predispositions to pigmentation, acne, collagen loss, hair thinning, metabolic risks, and nutrient absorption. This is especially significant for Indians, who are particularly prone to pigmentation disorders, hair loss, and early-onset lifestyle diseases.
Genomics is rapidly reshaping healthcare worldwide, and Oliva is among the pioneers in applying it to aesthetic dermatology in India. By combining GeneIQ findings with precise treatment plans – spanning oral and topical medications, advanced in-clinic therapies, nutrition, and lifestyle guidance – Oliva offers a holistic roadmap. This approach helps clients look youthful today while safeguarding their skin and health for the future.
With over 8 lakh clients served and a 97% satisfaction rate, Oliva has always placed science at the core of its treatments. GeneIQ marks the next leap by introducing genomics as an added layer of precision, empowering dermatologists to make proactive, evidence-led decisions.
Dr. Rekha Singh, Chief Medical Officer at Oliva Clinics, said:
"Precision in personalisation is not just about symptoms, but measurable biology and we go in-depth. With GeneIQ, we are analysing validated genetic markers that influence collagen degradation, pigmentation, inflammation, and metabolic processes. This allows our dermatologists to design interventions that are not only corrective but also predictive, thus preventive. It is evidence-based care that is truly unique to each individual."
Riya Kumbhani, Head, Brand and Products, Oliva Clinics, added:
"Oliva's purpose has always been clear — to help clients Feel Young, Look Younger with science-backed solutions that offer visible, lasting results. With GeneIQ, we strengthen that proposition by taking precision to its highest level. With this, we are elevating our offering, setting new benchmarks in aesthetic dermatology, and reinforcing what the Oliva brand stands for — science, trust, and transformation."
GeneIQ is debuting exclusively at Oliva’s new flagship clinic in Banjara Hills, Hyderabad, with a nationwide rollout planned in the coming months.