SuperLiving, a Bengaluru‑based healthtech startup, has raised $2 million in a funding round led by Kae Capital, with participation from All In Capital and other angel investors, with the aim of expanding its I-driven platform that delivers personalised wellness plans, early risk detection, and lifestyle interventions without requiring wearables or invasive tests.
The funding will accelerate user acquisition, enhance the AI engine with India-specific datasets, and deepen partnerships with corporate wellness programmes and insurers.
Founded in 2024, SuperLiving uses smartphone-based inputs including voice, camera, accelerometer, and self-reported data to generate daily health scores, predict risks for metabolic disorders, cardiovascular issues, stress, sleep problems, and declining mental well-being, and provide tailored diet, exercise, and habit recommendations. The platform processes this data with proprietary on-device AI models to deliver hyper-personalised, actionable guidance, all without requiring wearables or manual logging.
SuperLiving has achieved strong early traction, with over 150,000 active users and high retention in tier-1 and tier-2 cities including Bengaluru, Hyderabad, Pune, and Chennai. User engagement metrics show average daily usage exceeding 80%, with measurable improvements in dietary adherence, physical activity, and preventive check-up compliance.
The $2 million seed round will be deployed toward expanding language support to cover more than ten Indian languages and regional dialects, enhancing AI accuracy with larger India-specific training datasets, building B2B partnerships with corporate wellness programmes, insurers, and diagnostic chains, conducting large-scale clinical validation studies, and scaling user acquisition through targeted regional marketing.
SuperLiving’s zero-hardware model makes preventive care accessible to millions of smartphone users who do not own smartwatches or fitness trackers. The platform’s core features remain free, with optional paid upgrades for advanced analytics, doctor consultations, and family monitoring. Its approach has already attracted interest from insurers exploring premium discounts for members who maintain high preventive health scores and from corporates seeking low-cost, scalable wellness benefits for employees.
The launch and funding come amid growing preventive health awareness in India, driven by rising non-communicable disease prevalence, increasing health literacy, and wider smartphone penetration in smaller cities. By removing hardware barriers and focusing on everyday usability, SuperLiving is carving out a unique position in the preventive care space, bridging the gap between awareness and sustained action for millions of users across the country.
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