The diagnostics industry in India is rapidly evolving, driven by rising healthcare demand, technological advancements, and the increasing need for accurate and timely medical testing across the country. As the sector expands, capital investment, consolidation of services, and provider-led growth strategies are emerging as key drivers shaping the future of diagnostics. A recent panel discussion on “Business of Diagnostics in India — Capital, Consolidation & Provider-Led Growth” brought together industry leaders to explore how these factors are transforming the sector, particularly in tier-two and tier-three cities, where the growth potential remains largely untapped.
Moderated by Aryaman Tandon, Co-Founder & Managing Partner of Praxis Global Alliance, the discussion highlighted the strategies being adopted by leading diagnostic companies to integrate diverse services—from genomics and radiology to pathology—under one roof, enhance patient experience, and maintain operational excellence.
Jay Parekh, Group Senior Vice President Customer Experience and Business Head, West and North, Neuberg Diagnostics, said, "Our vision is to build the fastest-growing integrated diagnostic network in India and globally. By bringing together organizations with strong expertise and best practices—ranging from genomics to radiology and pathology—we aim to create a one-stop solution for patients. Sharing these best practices across tier-two and tier-three cities allows us to enhance service quality and expertise consistently. With a focus on timely, accurate reports and an exceptional patient experience, supported by senior-led technical teams and robust quality systems, we are committed to sustainable growth both horizontally and vertically across the healthcare ecosystem."
Punit Sharma, Chief Operating Officer, Suburban Diagnostics, stated , “Tier-3 and tier-4 towns are actually a major growth lever for a company like ours. The reason is the large population in these areas. It’s just a matter of time—especially with the new generation entering the medical field, most of whom are doctors.
Government infrastructure is also supporting us. Many initiatives, like new medical colleges across districts, are helping. While these initiatives may not have an immediate impact in the next three to four years, in the long run—say over the next 15 years—they will fulfill the growing demand.
In our operations, we’re transferring talent from one city to another, from one town to another, and people are seeing opportunities. New players are also investing in infrastructure and building real institutes in these towns. Over the next five to ten years, we’ll have sufficient trained manpower and proper infrastructure.
Challenges like lack of electricity in some towns, will gradually improve. Once these issues are addressed, the growth potential is immense, especially since around 70% of India’s population resides in these towns.”
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